Group Product Manager
A role responsible for overseeing multiple product managers and ensuring alignment and collaboration across different product lines within an organization.
206 topics found for
“competitive strategy”
Behavioral Product Management
Managing product development with a focus on understanding and influencing user behavior through behavioral science principles.
ATL
Above the Line (ATL) refers to marketing activities carried out at a macro level to reach a large audience through mass media such as TV, radio, and print ads.
Product Development
Product Development is the process of bringing a new product to market or improving an existing one.
Lovemark
A marketing concept that describes brands that inspire loyalty beyond reason, creating an emotional connection with consumers.
Lead Qualification
The process of evaluating and categorizing potential customers based on their likelihood to purchase.
Price Comparison Prevention
A dark pattern where practices are used to make it hard for users to compare prices with other options.
Brand Extension
The practice of using an established brand name to introduce new products or services.
Prescriptive Analytics
The use of data, algorithms, and machine learning to recommend actions that can achieve desired outcomes.