Private Label
Products manufactured by one company for sale under another company's brand name.
206 topics found for
“competitive strategy”
Positioning Statement
A brief description of how a product, service, or brand meets the needs of its target audience and stands out from competitors.
Brand Attributes
The characteristics and qualities that define a brand and distinguish it from competitors.
NPD
New Product Development (NPD) is the complete process of bringing a new product to market, from idea generation to commercialization.
Product Sense
The ability to intuitively understand what makes a product successful, including market needs, user experience, and competitive landscape.
Game Theory
A mathematical framework used to analyze strategic interactions where the outcomes depend on the actions of multiple decision-makers.
Behavioral Game Theory
The study of strategic decision making, incorporating psychological insights into traditional game theory models.
Product Disruptor
A product that significantly changes the market or industry by introducing innovative features or a new business model.
Keyword Cannibalization
An SEO issue that occurs when multiple pages on the same website target the same keyword, causing them to compete against each other and potentially harming search rankings.