Chivas Regal Effect
The phenomenon where higher-priced products are perceived to be of higher quality, regardless of the actual quality.
206 topics found for
“competitive strategy”
Business Transformation
A change management strategy that aligns people, process, and technology initiatives to improve performance and achieve business goals.
Business Model Canvas
A strategic management template for developing new business models or documenting existing ones, detailing elements like value proposition, infrastructure, and customers.
Market Gaps
Areas of unmet demand in a market where opportunities for growth and development exist.
Sunsetting
The process of phasing out or retiring a product or feature that is no longer viable or needed.
Demand Generation
The process of creating awareness and demand for a product or service through marketing activities.
Lead Product Manager
A senior role responsible for guiding the product management team and overseeing the development and strategy of products.
Lead Generation
The process of attracting and converting strangers and prospects into someone who has indicated interest in your company's product or service.
SOM
Serviceable Obtainable Market (SOM) is the portion of the Serviceable Addressable Market that a company can realistically capture.