Sludge
Any process or administrative barrier that unnecessarily complicates transactions and creates friction, discouraging beneficial behaviors.
116 topics found for
“complex behavior”
Probability Matching
A decision-making strategy where individuals allocate resources proportionally to the probability of an outcome occurring, rather than optimizing the most likely outcome.
Opportunity Cost Neglect
A cognitive bias where individuals overlook or underestimate the cost of opportunities they forego when making decisions.
Defaulting
The practice of setting defaults in decision environments to influence outcomes, often used in behavioral economics and design.
Nudging
The act of designing and implementing subtle interventions to influence behavior in a predictable way.
Standard Economic Model
A theoretical framework in economics that assumes individuals act rationally and seek to maximize utility, used to predict economic behavior and outcomes.
Chaos Theory
The study of dynamic systems that are highly sensitive to initial conditions, leading to unpredictable behavior.
Ego Depletion
The idea that self-control or willpower draws upon a limited pool of mental resources that can be used up.
Clickstream Analysis
The process of collecting, analyzing, and reporting aggregate data about which pages a website visitor visits and in what order.