Heuristic
A rule-of-thumb or shortcut that simplifies decision-making and problem-solving processes.
A rule-of-thumb or shortcut that simplifies decision-making and problem-solving processes.
A decision-making rule where individuals choose the option with the highest perceived value based on the first good reason that comes to mind, ignoring other information.
A concept that humans make decisions within the limits of their knowledge, cognitive capacity, and available time, leading to satisficing rather than optimal solutions.
Attention, Interest, Desire, Action (AIDA) is a marketing model that outlines the stages a consumer goes through from awareness to decision.
A cognitive architecture model that explains how humans can learn and adapt to new tasks.
A technique used to prime an audience before delivering a persuasive message.
The series of actions or operations involved in the acquisition, interpretation, storage, and retrieval of information.
Knowledge Organization System (KOS) refers to a structured framework for organizing, managing, and retrieving information within a specific domain or across multiple domains.
A step-by-step guide that helps users complete a complex task by breaking it down into manageable steps.