Brand Touchpoint
Any interaction or communication between a brand and its audience.
141 topics found for
“complex interactions”
Behavioral Game Theory
The study of strategic decision making, incorporating psychological insights into traditional game theory models.
GPT
Generative Pre-trained Transformer (GPT) is a type of AI model that uses deep learning to generate human-like text based on given input.
Design Language
A cohesive system of visual and interaction design principles and guidelines that ensure consistency and coherence across a product or brand's interfaces and experiences.
Affordance
The perceived and actual properties of an object that determine how it could be used.
RIA
Rich Internet Application (RIA) is a web application that offers interactive and engaging user experiences similar to desktop applications.
Walkthrough Modal
A guided, interactive overlay that introduces users to features or tasks within an application.
Truth Bias
The tendency for people to believe that others are telling the truth, leading to a general assumption of honesty in communication.
Information Ecology
The study of the relationships between people, practices, values, and technologies within an information environment.