A framework suggesting there are two systems of thinking: System 1 (fast, automatic) and System 2 (slow, deliberate), influencing decision-making and behavior. Crucial for understanding how users process information and make decisions.
Statement of Work (SOW) is a formal document that outlines the scope, objectives, deliverables, and timelines for a project. Essential for defining project expectations and ensuring all parties have a clear understanding of their responsibilities.
A dark pattern where the product asks for the user's social media or email credentials and then spams all the user's contacts. Recognizing the harm of this practice is important to protect user trust and avoid spamming their contacts.
The technology of transmitting and understanding information through touch. Crucial for enhancing user interactions with devices and systems through tactile feedback.
A statistical theory that states that the distribution of sample means approximates a normal distribution as the sample size becomes larger, regardless of the population's distribution. Important for making inferences about population parameters and ensuring the validity of statistical tests in digital product design.
The phenomenon where a humanoid object that appears almost, but not exactly, like a real human causes discomfort in observers. Important for understanding user reactions to lifelike robots and avatars.
A tool used to organize ideas and data into groups based on their natural relationships. Essential for designers and product managers to synthesize information and generate insights.
A concept describing how motivation fluctuates over time, influenced by various factors such as goals, rewards, and external circumstances. Crucial for designing systems that align with users' motivational states to maximize engagement and productivity.
The use of biological data (e.g., fingerprints, facial recognition) for user authentication and interaction with digital systems. Crucial for enhancing security and user experience through advanced authentication methods.
The systematic investigation of competitor activities, products, and strategies to gain insights and inform decision-making. Crucial for staying competitive and improving product and service offerings.
A phenomenon where information is better remembered if it is generated from one's own mind rather than simply read. Useful for designing educational and interactive content that enhances memory retention.
The arrangement of information in a way that prioritizes the most important content, guiding users through the information in a logical order. Crucial for creating clear and navigable interfaces that enhance user experience.
Representativeness is a heuristic in decision-making where individuals judge the probability of an event based on how much it resembles a typical case. Crucial for understanding biases in human judgment and improving decision-making processes.
A cognitive bias where people avoid negative information or situations, preferring to remain uninformed or ignore problems. Important for understanding user behavior and designing systems that encourage proactive engagement.
The use of touch sensations to communicate information to users, often through vibrations or other tactile responses in devices. Essential for enhancing user interaction and providing sensory feedback.
A visual representation of the user or customer journey, highlighting key interactions, emotions, and pain points. Essential for identifying opportunities to improve user or customer experiences.
The emotional attachment an employee feels toward their organization, which influences their desire to stay. Useful for understanding employee retention and motivation in organizational design and management.
Common reading patterns users follow when scanning web content, such as the F-pattern, where users read across the top and then scan down the left side. Important for designing layouts that align with natural reading behaviors, improving content engagement and usability.
A framework for understanding what drives individuals to act, involving theories such as Maslow's hierarchy of needs. Important for designing products and experiences that align with users' intrinsic and extrinsic motivations.
Also known as Parkinson's Law of Triviality, is the tendency to spend excessive time on trivial details while neglecting more important issues. Crucial for improving project management and team efficiency.
A measure used in Agile project management to quantify the amount of work a team can complete in a given sprint, typically measured in story points. Crucial for planning and forecasting in Agile projects and understanding team capacity.
A set of ten general principles for user interface design created by Jakob Nielsen to improve usability. Essential for evaluating and improving user interface designs.
The distinct personality and style of a brand as expressed through its communication channels. Essential for creating a consistent and recognizable brand presence across all interactions.
The principle stating that there is a limit to the amount of complexity that users can handle, and if designers don't manage complexity, users will. Crucial for designing user-friendly systems that manage complexity effectively.
A cognitive bias where the perception of one positive trait influences the perception of other unrelated traits. Important for designers to manage and utilize this bias effectively in user experience design.