Product Enablement
The strategies and tools used to ensure that sales, marketing, and customer service teams have the necessary resources to effectively promote and support a product.
The strategies and tools used to ensure that sales, marketing, and customer service teams have the necessary resources to effectively promote and support a product.
The practice of guiding and inspiring teams to create effective, user-centered design solutions that align with business goals.
A theory in environmental psychology that suggests people prefer environments where they can see (prospect) without being seen (refuge).
A cognitive bias where one negative trait of a person or thing influences the perception of other traits.
A comprehensive list of all content within a system, used to manage and optimize content.
Specific and less common keyword phrases that visitors are more likely to use when they are closer to making a purchase or when using voice search.
A cognitive bias where someone mistakenly assumes that others have the same background knowledge they do.