Metaphor Brainstorming
A creative problem-solving technique that uses metaphors to generate ideas and solutions.
164 topics found for
“concept exploration”
Focus Groups
A qualitative research method where a small group of people discuss a product, service, or concept to gather diverse insights and opinions.
First Mover Advantage
The competitive advantage gained by the initial significant occupant of a market segment, which can lead to brand recognition and customer loyalty.
Discounted Utility
A concept in behavioral economics that describes how future benefits are perceived as less valuable than immediate ones.
Attribute Listing
A brainstorming technique that involves listing all possible attributes of a product or problem to generate new ideas and solutions.
Design Sprint
A time-constrained, intensive process that helps teams quickly design, prototype, and test ideas.
Multistability
A key aspect of Gestalt psychology that explains the tendency for ambiguous images to pop back and forth unstably between alternative interpretations in the mind.
Creative AI
AI systems designed to generate creative content, such as art, music, and literature.
Group Attribution Error
A cognitive bias where people attribute group behavior to the characteristics of the group members rather than the situation.