Red Ocean
A market space that is already crowded with competition, where companies fight for market share, leading to intense rivalry and lower profitability.
436 topics found for
“concept to market”
ATL
Above the Line (ATL) refers to marketing activities carried out at a macro level to reach a large audience through mass media such as TV, radio, and print ads.
Product Positioning
The process of defining how a product is perceived in the minds of consumers, relative to competing products, to create a unique market identity.
Campaign Management
The process of planning, executing, tracking, and analyzing marketing campaigns.
Barriers to Entry
Obstacles that make it difficult for new competitors to enter an industry, such as high capital requirements, strong brand loyalty, or regulatory hurdles.
Strategic Differentiation
The process of distinguishing a product or service from its competitors in a way that is meaningful to the target market.
CAC
Customer Acquisition Cost (CAC) is the total cost associated with acquiring a new customer, including marketing and sales expenses.
Competitive Landscape
The overall market environment in which a business operates, including the strengths and weaknesses of competitors.
Customer Development
A framework for discovering and validating the right market for a product, building the right product features, and validating the business model.