Customer Development
A framework for discovering and validating the right market for a product, building the right product features, and validating the business model.
436 topics found for
“concept to market”
Customer Segmentation
The practice of dividing a customer base into distinct groups based on common characteristics.
CTR
Click-Through Rate (CTR) measures the percentage of users who click on a specific link out of the total users who view a page, email, or advertisement.
UBP
Unique Buying Proposition (UBP) is a statement that highlights the unique benefits and value a product or service offers to customers.
Cannibalization
The reduction in sales of a company's existing products due to the introduction of a new product by the same company.
White Space
An area in a market or industry that is currently underserved or unaddressed, presenting opportunities for innovation and new business ventures.
Buyer Persona
A semi-fictional representation of an ideal customer based on market research and real data about existing customers.
Opportunity Space
The area within a market where unmet needs or problems present potential for new products or services.
Product Development Cycle
The series of stages a product goes through from initial concept to market release, including planning, design, development, testing, and launch.