Open Rate
The percentage of email recipients who open a given email.
436 topics found for
“concept to market”
Co-Branding
A marketing strategy where two brands collaborate to create a product or service that leverages the strengths of both.
Customer Validation
The process of testing product ideas and assumptions with real customers to ensure they meet market needs.
RFM
Recency, Frequency, Monetary (RFM) analysis is a marketing technique used to evaluate and segment customers based on their purchasing behavior.
ZMOT
Zero Moment of Truth (ZMOT) is a concept in marketing that refers to the point in the buying cycle when the consumer researches a product before the seller even knows they exist.
ROAS
Return on Advertising Spend (ROAS) measures the revenue generated for every dollar spent on advertising.
CPA
Cost Per Action (CPA) is an online advertising pricing model where the advertiser pays for a specified action, such as a sale or registration.
Competitive Intelligence
The process of gathering and analyzing information about competitors to inform business strategy and decision-making.
Newsjacking
The practice of leveraging current events or news stories to promote one's brand or product.