Motivation Theory
A framework for understanding what drives individuals to act, involving theories such as Maslow's hierarchy of needs. Important for designing products and experiences that align with users' intrinsic and extrinsic motivations.
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Association Fallacy
A logical fallacy in which it is assumed that qualities of one thing are inherently qualities of another, due to an irrelevant association. Important for avoiding incorrect associations in user research and data interpretation.
Archetypes
Universal, symbolic patterns and images that derive from the collective unconscious, used in design to create meaningful and resonant experiences. Useful for creating designs that tap into universal human experiences and emotions.
ERP
Enterprise Resource Planning (ERP) are integrated software systems that manage business processes across various departments, such as finance, HR, and supply chain. Essential for improving operational efficiency and providing a unified view of business operations.
Mind Mapping
A visual tool for organizing information, typically starting with a central concept and branching out to related ideas and details. Essential for brainstorming, planning, and organizing complex information.
API
Application Programming Interface (API) is a set of tools and protocols that allow different software applications to communicate and interact with each other. Essential for integrating different systems and enabling functionality in digital products.
Environmental Branding
The use of physical space to convey brand identity and values through design elements like signage, architecture, and interior design. Crucial for enhancing brand presence and creating immersive brand experiences.
Maslow’s Hierarchy of Needs
A psychological theory proposed by Abraham Maslow that outlines a five-tier model of human needs, ranging from basic physiological needs to self-actualization. Crucial for designing products and services that address various levels of user needs.
Endowment Effect
A cognitive bias where people ascribe more value to things merely because they own them. Useful for understanding user attachment and designing persuasive experiences.
Empathy in Design
The practice of deeply understanding and sharing the feelings of users to create products and services that truly meet their needs. Crucial for creating user-centered designs that resonate with users' emotions and experiences.
Affect Heuristic
A mental shortcut where current emotions influence decisions, often bypassing logic and reasoning. Important for understanding how emotions impact user decisions, aiding in more effective design and marketing.
Daily Scrum
A short, daily meeting (separate from Standup) for the development team to sync on progress and plan for the day, part of the Scrum agile framework. Crucial for maintaining team alignment and momentum in agile projects.
Advance Organizer
A tool used in education to help learners organize and structure new information before learning it in detail. Useful for designing educational content and onboarding materials that facilitate better learning and retention.
Implicit Requirements
Needs and expectations that are not explicitly stated by users but are inferred from their behavior and context. Crucial for identifying and addressing unarticulated user needs.
Visual Identity
The visual elements of a brand, such as color, design, and logo, that communicate the brand to consumers. Crucial for creating a consistent and recognizable brand presence.
Culinary Theory
The study of cooking techniques, ingredients, and the cultural significance of food, providing insights into creativity and innovation in other fields. Useful for drawing parallels between culinary arts and design, fostering creativity and innovation.
UX
User Experience (UX) refers to the overall experience of a person using a product, system, or service, encompassing all aspects of the end-user's interaction. Crucial for creating products that are not only functional but also enjoyable, efficient, and satisfying to use.
Consistency Bias
The tendency to recall past behavior in a way that aligns with current beliefs and attitudes. Crucial for understanding how memories and self-perception can be influenced by current perspectives.
Identity Priming
The process of triggering particular aspects of a person's identity to influence their behavior or decisions. Important for designing personalized and effective user experiences.