OKR
Objectives and Key Results (OKR) is a goal-setting framework for defining and tracking objectives and their outcomes.
Objectives and Key Results (OKR) is a goal-setting framework for defining and tracking objectives and their outcomes.
A small, specialized market segment focused on a particular product or service, often characterized by a unique demand.
The practice of ensuring that all brand activities and communications are consistent with the brand's values, mission, and identity.
A research process used to identify and understand the underlying needs of users to inform the design of products and services.
A psychological phenomenon where a person who has done a favor for someone is more likely to do another favor for that person than if they had received a favor from them.
A theory that explains how individuals determine the causes of behavior and events, including the distinction between internal and external attributions.
A framework for understanding what drives individuals to act, involving theories such as Maslow's hierarchy of needs.
A logical fallacy in which it is assumed that qualities of one thing are inherently qualities of another, due to an irrelevant association.
Universal, symbolic patterns and images that derive from the collective unconscious, used in design to create meaningful and resonant experiences.