Consistency Bias
The tendency to recall past behavior in a way that aligns with current beliefs and attitudes.
The tendency to recall past behavior in a way that aligns with current beliefs and attitudes.
The ability of consumers to remember a brand when prompted by a product category.
User Experience (UX) refers to the overall experience of a person using a product, system, or service, encompassing all aspects of the end-user's interaction.
Numeronym for the word "Personalization" (P + 13 letters + N), tailoring a product, service, or experience to meet the individual preferences, needs, or behaviors of each user.
The process of setting short-term objectives and determining the actions needed to achieve them.