Affect Heuristic
A mental shortcut where current emotions influence decisions, often bypassing logic and reasoning.
A mental shortcut where current emotions influence decisions, often bypassing logic and reasoning.
The process of setting short-term objectives and determining the actions needed to achieve them.
Needs and expectations that are not explicitly stated by users but are inferred from their behavior and context.
The tendency to attribute positive qualities to one's own choices and downplay the negatives, enhancing post-decision satisfaction.
A visual tool for organizing information, typically starting with a central concept and branching out to related ideas and details.
A testing methodology that verifies the complete workflow of an application from start to finish, ensuring all components work together as expected.
Walk the Wall (WTW) is a practice where team members physically move along a wall displaying their project's progress, discussing and updating tasks.
The study of strategic decision making, incorporating psychological insights into traditional game theory models.
A strategic management template for developing new business models or documenting existing ones, detailing elements like value proposition, infrastructure, and customers.