Tribe
A collection of multiple squads working in the same domain or on related projects, typically consisting of 40-150 people.
A collection of multiple squads working in the same domain or on related projects, typically consisting of 40-150 people.
A digital replica of a physical entity, used to simulate, analyze, and optimize real-world operations.
A measure used in Agile project management to quantify the amount of work a team can complete in a given sprint, typically measured in story points.
A clear and concise list of criteria that a product or task must meet to be considered complete, ensuring alignment and understanding within a team.
A time-boxed period in which Agile teams deliver incremental value in the form of working, tested software and systems.
A metric used to rank leads based on their engagement with a brand, indicating their readiness to purchase.
A cognitive process that groups information into manageable units, making it easier to remember and process.
Conversion Rate Optimization (CRO) is the systematic process of increasing the percentage of website visitors who take a desired action, such as making a purchase or filling out a form.
Often referred to as "marketing funnel", a model that represents the user journey from awareness to purchase used to analyze and optimize conversion of prospects to customers.