Anchor Pricing
A pricing strategy where a high-priced option is introduced first to set a reference point, making other options seem more attractive in comparison.
A pricing strategy where a high-priced option is introduced first to set a reference point, making other options seem more attractive in comparison.
In-product assistance provided within the context of a specific task or screen, tailored to the user's current needs.
The use of AI and advanced analytics to divide users into meaningful segments based on behavior and characteristics.
Customer Experience (CX) is the overall perception and feeling a customer has when interacting with a company, its products, or services.
The accumulated consequences of poor design decisions, which can hinder future development and usability.
The time it takes for a webpage to load and become interactive, impacting user experience and search engine rankings.
Key Performance Indicators (KPIs) are quantifiable measures used to evaluate the success of an organization, employee, or project in meeting objectives for performance.
A recommendation system technique that suggests items similar to those a user has shown interest in, based on item features.
Elements in a design that draw the viewer's attention and create a visual hierarchy.