Landing Page
A standalone web page created specifically for a marketing or advertising campaign, where visitors land after clicking on a link.
A standalone web page created specifically for a marketing or advertising campaign, where visitors land after clicking on a link.
A metric that shows the revenue that a company can expect to receive annually from its customers for subscriptions or services.
An inference method used in AI and expert systems where reasoning starts from known facts and applies rules to derive new facts.
A design principle that suggests a pattern for how people read a webpage, dividing it into four quadrants and emphasizing the importance of the top-left and bottom-right areas.
A cognitive bias where people remember scenes as being more expansive than they actually were.
A method of categorizing information in more than one way to enhance findability and user experience.
Perceivable, Operable, Understandable, and Robust (POUR) are the four main principles of web accessibility.
A bias that occurs when researchers' expectations influence the outcome of a study.
Pre-set options in a system that are designed to benefit users by simplifying decisions and guiding them towards the best choices.