Brand Strategy
A long-term plan for the development and management of a brand to achieve specific goals.
A long-term plan for the development and management of a brand to achieve specific goals.
The process of quickly creating a preliminary version of a product to test and validate ideas before full-scale development.
Marketing Qualified Lead (MQL) is a prospective customer who has shown interest in a company's product or service and meets specific criteria indicating a higher likelihood of becoming a customer.
A Gestalt principle that states that objects that are similar in appearance are perceived as being more related than objects that are dissimilar.
A Gestalt principle stating that elements with a distinct visual feature (e.g., a unique color, size, or shape) capture attention and are perceived as a focal point.
A Gestalt principle stating that elements that are visually connected are perceived as more related than elements with no connection.
Application Lifecycle Management (ALM) is the process of managing an application's development, maintenance, and eventual retirement throughout its lifecycle.
Dynamic Systems Development Method (DSDM) is an agile project delivery framework focused on delivering business value early and continuously.
Also known as Parkinson's Law of Triviality, is the tendency to spend excessive time on trivial details while neglecting more important issues.