Wayfinding
The process of designing intuitive navigation systems within a digital product that help users easily understand their current location, navigate to desired destinations, and efficiently complete tasks.
The process of designing intuitive navigation systems within a digital product that help users easily understand their current location, navigate to desired destinations, and efficiently complete tasks.
A cognitive bias where people judge harmful actions as worse, or less moral, than equally harmful omissions (inactions).
Below the Line (BTL) refers to marketing activities targeting specific consumer groups through direct channels.
Product Requirements is a document that outlines the essential features, functionalities, and constraints of a product.
Return on Advertising Spend (ROAS) measures the revenue generated for every dollar spent on advertising.
A repository for team members to submit and collect innovative ideas, reflecting a commitment to fostering creativity and shared ownership of product development.
The practice of preserving a user's data and settings between sessions in an application.
Test-Driven Development (TDD) is a software development methodology where tests are written before the code that needs to pass them.
A type of testing conducted to determine if the requirements of a specification are met, often the final step before delivery to the customer.