Brand Management
The process of developing and maintaining a brand to ensure it meets business goals and customer expectations.
29 topics found for
“consumer expectations”
Mid-Tier Value
A pricing strategy that offers a middle option with substantial value at a moderate price, often perceived as the best deal by users.
Decoy Pricing
A strategy where an additional, less attractive option is introduced to make other pricing options look more appealing, often steering customers towards a particular choice.
Brand Canon
The established set of core values, stories, and attributes that define a brand's identity and guide its communications.
Rebrand
The process of changing the corporate image of an organization, including its name, logo, visual identity, and messaging, to better align with its strategic goals.
Product Disruptor
A product that significantly changes the market or industry by introducing innovative features or a new business model.
KYC
Know Your Customer (KYC) is a process used by businesses to verify the identity of their clients and assess potential risks of illegal intentions for the business relationship.
Emerging Trends
Newly developing patterns or shifts in technology, behavior, or design that have the potential to influence future practices and strategies.
Brand Experience
The totality of all interactions a customer has with a brand, shaping their overall perception and relationship with the brand.