Zero Price Effect
A phenomenon where people perceive an item as more valuable when it is free, leading to an increased likelihood of choosing the free item over a discounted one.
62 topics found for
“consumer loyalty”
Brand Recall
The ability of consumers to remember a brand when prompted by a product category.
Brand Awareness
The extent to which consumers are familiar with a brand and can recognize it.
Brand Promise
The commitment a brand makes to its customers about the quality and experience they can expect.
Private Label
Products manufactured by one company for sale under another company's brand name.
Market Segmentation
The process of dividing a broad consumer or business market into sub-groups of consumers based on shared characteristics, needs, or behaviors.
Brand Equity
The value a brand adds to a product or service beyond the functional benefits, encompassing factors like brand awareness, perceived quality, and customer loyalty.
Neuroselling
The application of neuroscience principles to marketing, aiming to understand consumer behavior and improve marketing strategies.
Brand Experience
The totality of all interactions a customer has with a brand, shaping their overall perception and relationship with the brand.