Advocacy Marketing
A marketing strategy that leverages satisfied customers to promote products through word-of-mouth and personal endorsements.
62 topics found for
“consumer loyalty”
Scarcity Tactics
A dark pattern where availability is falsely limited to pressure users into making a purchase.
Brand Values
The core principles and beliefs that guide a brand's actions and decisions.
Brand Identity
The visible elements of a brand, such as color, design, and logo, that identify and distinguish the brand in consumers' minds.
House of Brands
A brand architecture strategy where multiple distinct brands are managed under a single parent company.
Brand Archetypes
The use of universal character types and personalities to define and communicate a brand's identity.
Brand Positioning
The strategy of placing a brand in the market to occupy a distinct and valued place in the minds of the target audience.
Brand Canon
The established set of core values, stories, and attributes that define a brand's identity and guide its communications.
Choice-Supportive Bias
The tendency to attribute positive qualities to one's own choices and downplay the negatives, enhancing post-decision satisfaction.