Sub-Brand
A brand that is part of a larger brand family, often having its own distinct identity while being related to the parent brand.
62 topics found for
“consumer loyalty”
Strategic Differentiation
The process of distinguishing a product or service from its competitors in a way that is meaningful to the target market.
Product Differentiation
The process of distinguishing a product from its competitors through unique features, benefits, or branding to attract and retain customers.
Brand Management
The process of developing and maintaining a brand to ensure it meets business goals and customer expectations.
MoT
Moment of Truth (MoT) refers to any instance where a customer interacts with a brand, product, or service in a way that leaves a significant impression.
Familiarity Bias
A cognitive bias where people prefer familiar things over unfamiliar ones, even if the unfamiliar options are objectively better.
Activity Tracking
A dark pattern where users' activities are tracked without their explicit consent or knowledge.
Product Development
Product Development is the process of bringing a new product to market or improving an existing one.