Brand Management
The process of developing and maintaining a brand to ensure it meets business goals and customer expectations.
62 topics found for
“consumer loyalty”
MoT
Moment of Truth (MoT) refers to any instance where a customer interacts with a brand, product, or service in a way that leaves a significant impression.
Brand Extension
The practice of using an established brand name to introduce new products or services.
Hidden Costs
A dark pattern where additional costs are only revealed at the last step of the checkout process.
Brand Book
A document that outlines the guidelines for how a brand should be presented, including visual identity, messaging, and tone.
Activity Tracking
A dark pattern where users' activities are tracked without their explicit consent or knowledge.
Product Development
Product Development is the process of bringing a new product to market or improving an existing one.
Familiarity Bias
A cognitive bias where people prefer familiar things over unfamiliar ones, even if the unfamiliar options are objectively better.