Baader-Meinhof Phenomenon
The experience of noticing something for the first time and then frequently encountering it shortly after, also known as frequency illusion.
129 topics found for
“consumer markets”
Brand Strategy
A long-term plan for the development and management of a brand to achieve specific goals.
Pseudo Set Framing
The cognitive bias where people treat a set of items as more significant when they are perceived as a cohesive group.
Brand Standards
Guidelines that dictate how a brand should be presented across various media to ensure consistency.
Brand Signature
A unique element or feature that consistently represents a brand, such as a specific font, color, or sound.
Brand Management
The process of developing and maintaining a brand to ensure it meets business goals and customer expectations.
Decoy Pricing
A strategy where an additional, less attractive option is introduced to make other pricing options look more appealing, often steering customers towards a particular choice.
Category Size Bias
A cognitive bias where people judge the likelihood of an event based on the size of its category rather than its actual probability.
Captive Product Pricing
A pricing strategy where a core product is sold at a low price, but complementary products are sold at higher prices.