Brand Initialism
An abbreviation formed from the initial letters of a brand's name, used as a logo or branding element.
129 topics found for
“consumer markets”
Visual Identity
The visual elements of a brand, such as color, design, and logo, that communicate the brand to consumers.
Trademark
A symbol, word, or words legally registered or established by use as representing a company or product.
Mere Exposure Effect
A psychological phenomenon where people develop a preference for things simply because they are familiar with them.
Mental Accounting
A behavioral economics concept where people categorize and treat money differently depending on its source or intended use.
Brand Book
A document that outlines the guidelines for how a brand should be presented, including visual identity, messaging, and tone.
Herd Behavior
The tendency for individuals to mimic the actions of a larger group, often leading to conformity and groupthink.
Merchandising
The strategic promotion, placement, and persuasive presentation of digital products or services within an online platform to maximize sales, engagement, and user satisfaction.
Brand Voice
The distinct personality and style of a brand as expressed through its communication channels.