Familiarity Bias
A cognitive bias where people prefer familiar things over unfamiliar ones, even if the unfamiliar options are objectively better.
129 topics found for
“consumer markets”
Goldilocks Effect
The psychological phenomenon where people prefer options that are not too extreme, but just right.
Brand Experience
The totality of all interactions a customer has with a brand, shaping their overall perception and relationship with the brand.
Standard Economic Model
A theoretical framework in economics that assumes individuals act rationally and seek to maximize utility, used to predict economic behavior and outcomes.
Regret Aversion
A tendency to avoid making decisions that might lead to regret, influencing risk-taking and decision-making behaviors.
QFD
Quality Function Deployment (QFD) is a method used to transform customer needs into engineering characteristics for a product or service.
Availability Heuristic
A mental shortcut that relies on immediate examples that come to mind when evaluating a specific topic, concept, method, or decision.
Ambiguity Effect
A cognitive bias where decision-making is affected by the lack of information or uncertainty.
Activity Tracking
A dark pattern where users' activities are tracked without their explicit consent or knowledge.