Brand Awareness
The extent to which consumers are familiar with a brand and can recognize it.
129 topics found for
“consumer markets”
B2B2C
Business-to-Business-to-Consumer (B2B2C), a business model where businesses sell products or services to other businesses that then sell them to consumers.
Brand Recognition
The extent to which consumers can identify a brand by its attributes such as logo, tagline, or packaging.
UBP
Unique Buying Proposition (UBP) is a statement that highlights the unique benefits and value a product or service offers to customers.
Strategic Differentiation
The process of distinguishing a product or service from its competitors in a way that is meaningful to the target market.
RTB
Reasons to Believe (RTB) is a marketing concept that refers to the evidence or arguments that support a product's claims and persuade consumers of its benefits.
Buyer Persona
A semi-fictional representation of an ideal customer based on market research and real data about existing customers.
Lovemark
A marketing concept that describes brands that inspire loyalty beyond reason, creating an emotional connection with consumers.
Opportunity Space
The area within a market where unmet needs or problems present potential for new products or services.