Brand Standards
Guidelines that dictate how a brand should be presented across various media to ensure consistency.
31 topics found for
“consumer trust”
Brand Guidelines
A set of rules and standards that define how a brand should be represented across all media and platforms.
On-Brand
Actions, messages, or visuals that are consistent with the established brand identity and values.
Off-Brand
Actions, messages, or visuals that do not align with the established brand identity and values.
Branded House
A brand architecture strategy where all products share a common brand name and identity.
Brand Book
A document that outlines the guidelines for how a brand should be presented, including visual identity, messaging, and tone.
Brand Architecture
The structure of brands within an organization, defining the relationships between parent brands, sub-brands, and other brand entities.
Activity Tracking
A dark pattern where users' activities are tracked without their explicit consent or knowledge.
Zero-Risk Bias
A cognitive bias where people prefer the option that seems to eliminate risk entirely, even if another option offers a greater overall benefit.