Liking Principle
A psychological principle where people are more likely to be influenced by those they like.
31 topics found for
“consumer trust”
Exposure Effect
A psychological phenomenon where repeated exposure to a stimulus leads to an increased preference for it.
Burn-In
The process of running a system for an extended period to detect early failures and ensure reliability.
Advocacy Marketing
A marketing strategy that leverages satisfied customers to promote products through word-of-mouth and personal endorsements.