Spotted Pattern
A reading pattern where users focus on individual elements or "spots" of interest on a page, rather than following a linear path.
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Picture Superiority Effect
The tendency for images to be more easily remembered than words, highlighting the power of visual communication.
Pain Point SEO
A strategy that focuses on identifying and addressing the specific problems or "pain points" of users in order to improve search engine rankings and attract more targeted traffic.
Keyword Density
The percentage of times a keyword appears in a text relative to the total number of words, used to evaluate the relevance and optimization of a webpage for specific search terms.
Discoverability
The ease with which users can find new features or content within a product.
Recommendation Engine
A system that suggests products, services, or content to users based on their preferences and behavior.
Bounce Rate
The percentage of visitors to a website who navigate away from the site after viewing only one page.
Attention Economy
An economic approach that treats human attention as a scarce commodity, focusing on capturing and retaining user attention.
Contextual Marketing
A marketing strategy that delivers targeted advertising and content based on the context of the user, such as their behavior or environment.