Traffic Sources
The origins of visitors to a website, such as search engines, direct visits, social media, and referrals from other sites.
107 topics found for
“content leverage”
State-Dependent Memory
A phenomenon where people are more likely to remember information when they are in the same state of consciousness as when they learned it.
Continuity
A Gestalt principle that describes the tendency of the human visual system to perceive lines or patterns that follow a smooth, continuous path rather than a disjointed or abrupt one.
Sentiment Analysis
The use of natural language processing to identify and extract subjective information from text, determining the sentiment expressed.
Microcopy
Small bits of text in user interfaces, such as instructions, labels, and error messages, that help guide users through interactions.
Semantic Noise
Interference in the communication process caused by ambiguity in the meaning of words and phrases, leading to misunderstandings.
Brand Story
The narrative that communicates the history, mission, and values of a brand, creating an emotional connection with the audience.
RTB
Reasons to Believe (RTB) is a marketing concept that refers to the evidence or arguments that support a product's claims and persuade consumers of its benefits.