On-Brand
Actions, messages, or visuals that are consistent with the established brand identity and values.
Actions, messages, or visuals that are consistent with the established brand identity and values.
Large Language Model (LLM) is an advanced artificial intelligence system trained on vast amounts of text data to understand and generate human-like text.
A specific organization of colors, which helps in the representation of color in both physical and digital forms.
The concept that humans have a finite capacity for attention, influencing how they perceive and interact with information.
A cognitive bias where people avoid negative information or situations, preferring to remain uninformed or ignore problems.
The use of software to automate repetitive marketing tasks and workflows, improving efficiency and effectiveness.
Perceivable, Operable, Understandable, and Robust (POUR) are the four main principles of web accessibility.
Numeronym for the word "Canonicalization" (C + 14 letters + N), converting data to a standard, normalized form to ensure consistency and eliminate ambiguities, often used in URLs to avoid duplicate content issues in SEO.
The process of assigning target keywords to specific pages on a website to optimize each page for relevant search terms and improve overall SEO strategy.