Long-Tail Keywords
Specific and less common keyword phrases that visitors are more likely to use when they are closer to making a purchase or when using voice search.
98 topics found for
“content marketing”
Brand Discovery
The process by which consumers become aware of and learn about a brand.
Lead Generation
The process of attracting and converting strangers and prospects into someone who has indicated interest in your company's product or service.
Voice Search Optimization
The process of optimizing content and website structure to improve visibility and ranking in voice search results.
Brand Awareness
The extent to which consumers are familiar with a brand and can recognize it.
Attention Economy
An economic approach that treats human attention as a scarce commodity, focusing on capturing and retaining user attention.
Picture Superiority Effect
The tendency for images to be more easily remembered than words, highlighting the power of visual communication.
Humor Effect
The psychological phenomenon where humorous content is more easily remembered and perceived positively by users.
Spotted Pattern
A reading pattern where users focus on individual elements or "spots" of interest on a page, rather than following a linear path.