Testing Effect
The phenomenon where taking a test on material improves long-term retention of that material more than additional study sessions.
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“content optimization”
Exit Modal
A pop-up dialog that appears when a user attempts to leave a page or application, which can be used to prevent loss of progress or data, or to confirm user intent.
State-Dependent Memory
A phenomenon where people are more likely to remember information when they are in the same state of consciousness as when they learned it.
Multichannel Marketing
A marketing strategy that uses multiple channels to reach and engage customers, such as email, social media, and websites.