Layer Cake Pattern
A reading pattern where users scan a page in horizontal stripes, focusing on headings and subheadings.
94 topics found for
“content optimization”
Above The Fold
The concept in web design referring to the portion of a webpage that is visible without scrolling, with content placed above the fold being more immediately visible.
Pain Point SEO
A strategy that focuses on identifying and addressing the specific problems or "pain points" of users in order to improve search engine rankings and attract more targeted traffic.
Scent Trail
The path or sequence of actions users follow based on information scent to find their desired information.
Voice Search Optimization
The process of optimizing content and website structure to improve visibility and ranking in voice search results.
Marking Pattern
A reading pattern where users quickly scan for specific markers or keywords within the content.
Keyword Research
The practice of identifying and analyzing search terms that users enter into search engines, used to inform content strategy and SEO.
Indexing
The process by which search engines organize and store web content to facilitate fast and accurate information retrieval.
Canonical URL
The preferred version of a web page that search engines should index, used to avoid duplicate content issues and improve SEO.