A/B Testing
A method of comparing two versions of a webpage or app to see which performs better in terms of user engagement or conversions.
94 topics found for
“content optimization”
Domain Authority
A metric that predicts how well a website will rank on search engine result pages (SERPs), based on factors like backlink quality and quantity.
MQL
Marketing Qualified Lead (MQL) is a prospective customer who has shown interest in a company's product or service and meets specific criteria indicating a higher likelihood of becoming a customer.
Card Sorting
A user research technique where participants organize information into categories to inform information architecture and design.
Landing Page
A standalone web page created specifically for a marketing or advertising campaign, where visitors land after clicking on a link.
RankBrain
A machine learning-based search engine algorithm used by Google to help process search queries and provide more relevant results.
Marketing Automation
The use of software to automate repetitive marketing tasks and workflows, improving efficiency and effectiveness.
Knolling
The process of arranging related objects in parallel or at 90-degree angles for visual organization and efficiency.
Prompt Defense
A method used in AI and machine learning to ensure prompts and inputs are designed to produce the desired outcomes.