Pogo Sticking
A behavior where users repeatedly bounce back and forth between a search engine results page and individual search results.
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“content optimization”
Organic Traffic
Visitors who arrive at a website through unpaid search results, often driven by effective SEO strategies.
Flexible Ratio
A dynamic aspect ratio that adjusts based on the container or screen size.
Attention Economy
An economic approach that treats human attention as a scarce commodity, focusing on capturing and retaining user attention.
Miller’s Law
Also known as Magical Number 7 +/- 2, a theory in cognitive psychology that states the average number of objects an individual can hold in working memory is about seven.
RWD
Responsive Web Design (RWD) is an approach to web design that makes web pages render well on a variety of devices and window or screen sizes.
AI Temperature
A parameter that controls the randomness of AI-generated text, affecting creativity and coherence.
ZMOT
Zero Moment of Truth (ZMOT) is a concept in marketing that refers to the point in the buying cycle when the consumer researches a product before the seller even knows they exist.
CTR
Click-Through Rate (CTR) measures the percentage of users who click on a specific link out of the total users who view a page, email, or advertisement.