Semantic Markup
The use of HTML tags to convey the meaning of content on web pages, improving accessibility and search engine optimization.
146 topics found for
“content strategy”
Above The Fold
The concept in web design referring to the portion of a webpage that is visible without scrolling, with content placed above the fold being more immediately visible.
Top-Down IA
An approach to information architecture that begins with high-level structures and breaks them down into detailed components.
Click Bait
Content designed to attract clicks by using sensational or misleading headlines.
Bypassing Pattern
A reading pattern where users skip over certain sections of content, often due to a lack of perceived relevance.
User Intent
The underlying goal or motivation behind a user's search query, crucial for understanding and optimizing content to meet user needs and improve SEO.
Illusion of Completeness
A cognitive bias where users believe they have explored all available content, even when more is present.
Scanning Pattern
Common reading patterns users follow when scanning web content, such as the F-pattern, where users read across the top and then scan down the left side.
Indexing
The process by which search engines organize and store web content to facilitate fast and accurate information retrieval.