Cultural Theory
The study of cultural norms, values, and practices and their influence on human behavior.
The study of cultural norms, values, and practices and their influence on human behavior.
A user-centered design process that involves understanding users' needs and workflows through field research and applying these insights to design.
The behavior of seeking information or resources based on social interactions and cues.
The overall market environment in which a business operates, including the strengths and weaknesses of competitors.
A research method where participants take photographs of their activities, environments, or interactions to provide insights into their behaviors and experiences.
A qualitative research method that studies people in their natural environments to understand their behaviors, cultures, and experiences.
Specific, Measurable, Achievable, Relevant, and Time-bound (SMART) Goals are a framework for setting and achieving clear objectives.
A field research method where researchers observe and interview users in their natural environment to understand their tasks and challenges.
In-product assistance provided within the context of a specific task or screen, tailored to the user's current needs.