Field Study
Research conducted in natural settings to collect data on how people interact with products or environments in real-world conditions.
Research conducted in natural settings to collect data on how people interact with products or environments in real-world conditions.
User interfaces that change in response to user behavior or preferences to improve usability and efficiency.
The process of tailoring a product or experience to meet the individual needs and preferences of users.
An intermediary that gathers and provides information to users, typically in an online context.
The process of triggering particular aspects of a person's identity to influence their behavior or decisions.
A holistic approach to analysis that focuses on the way that a system's constituent parts interrelate and how systems work over time and within the context of larger systems.
The study of social relationships, structures, and processes.
The study of psychology as it relates to the economic decision-making processes of individuals and institutions.
A cognitive bias where people ignore general statistical information in favor of specific information.