Hofstadter’s Law
A principle that states tasks always take longer than expected, even when considering Hofstadter's Law itself. Important for setting realistic project timelines and managing expectations in digital product development.
A principle that states tasks always take longer than expected, even when considering Hofstadter's Law itself. Important for setting realistic project timelines and managing expectations in digital product development.
A cognitive bias where decision-making is affected by the lack of information or uncertainty. Important for understanding and mitigating user decision-making biases due to uncertainty or lack of information.
An approach to design where content is prioritized and designed before other elements like layout and visual design. Crucial for ensuring that the design supports and enhances the content.
The process of providing incentives or rewards to encourage specific behaviors or actions. Important for motivating user behavior and increasing engagement.
A model of organizational change management that involves preparing for change (unfreeze), implementing change (change), and solidifying the new state (refreeze). Important for successfully implementing and sustaining changes in product design processes and organizational practices.
A metric that measures how engaged users are with a product, often based on usage frequency, feature adoption, and user feedback. Crucial for assessing user satisfaction and identifying areas for improvement in the product experience.
A data-driven methodology aimed at improving processes by identifying and removing defects, and reducing variability. Crucial for enhancing the quality and efficiency of digital product development processes.
A principle stating that users spend most of their time on other websites and prefer your site to work the same way as all the other sites they already know. Crucial for designing user-friendly and familiar interfaces.
A persuasion strategy that involves getting a person to agree to a small request to increase the likelihood of agreeing to a larger request later. Crucial for building user commitment and enhancing marketing and sales strategies.
A psychological phenomenon where people remember uncompleted or interrupted tasks better than completed tasks. Crucial for designing engaging experiences that leverage task incompletion to maintain user interest.
Observe, Orient, Decide, and Act (OODA) is a decision-making framework often used in strategic planning and rapid response situations. Crucial for agile decision-making and strategic planning in dynamic environments.
The tendency to attribute positive qualities to one's own choices and downplay the negatives, enhancing post-decision satisfaction. Useful for understanding user satisfaction and designing experiences that reinforce positive decision outcomes.
A pattern of rapid and sustained growth after a period of linear or stagnant growth, resembling the shape of a hockey stick. Crucial for understanding and planning for rapid expansion phases in digital product lifecycle and business strategy.
Dynamic Systems Development Method (DSDM) is an agile project delivery framework focused on delivering business value early and continuously. Essential for ensuring that projects align with business goals and user needs through iterative processes.
The tendency for individuals to continue a behavior or endeavor as a result of previously invested resources (time, money, or effort) rather than future potential benefits. Important for understanding decision-making biases and designing systems that help users avoid irrational persistence.
A set of fundamental principles and guidelines that inform and shape marketing practices. Crucial for maintaining consistency and ensuring high-quality marketing outcomes.
A Project Management Office (PMO) is a centralized unit within an organization that oversees and standardizes project management practices. Essential for ensuring consistency, efficiency, and alignment with strategic goals across projects.
A psychological phenomenon where repeated exposure to a stimulus leads to an increased preference for it. Useful for designing marketing and user engagement strategies that increase familiarity and preference.
The design of user interfaces for machines and software, such as computers, mobile devices, and other electronic devices, with the focus on maximizing usability and the user experience. Essential for ensuring that digital products are intuitive and easy to use.
Minimum Viable Feature (MVF) is the smallest possible version of a feature that delivers value to users and allows for meaningful feedback collection. Crucial for rapid iteration in product development, enabling teams to validate ideas quickly and efficiently while minimizing resource investment.
A product that significantly changes the market or industry by introducing innovative features or a new business model. Important for understanding market dynamics and identifying opportunities for innovation.
Click-Through Rate (CTR) measures the percentage of users who click on a specific link out of the total users who view a page, email, or advertisement. This metric is important for assessing the effectiveness of digital marketing campaigns and user engagement.
A Gestalt principle that states that objects that are similar in appearance are perceived as being more related than objects that are dissimilar. Essential for creating visually cohesive and intuitive designs.
The process of performing a series of seemingly unrelated and often tedious tasks that are necessary to solve a larger problem. Important for recognizing and managing the indirect tasks that contribute to achieving the main objectives in digital product design.
A situation in which an individual is unable to make a decision due to the overwhelming number of options available. Important for designing interfaces that streamline decision-making processes for users.
A social norm of responding to a positive action with another positive action, fostering mutual benefit and cooperation. Important for designing user experiences and systems that encourage positive reciprocal interactions.
Human in the Loop (HITL) integrates human judgment into the decision-making process of AI systems. Crucial for ensuring AI reliability and alignment with human values.
Define, Measure, Analyze, Improve, and Control (DMAIC) is a data-driven improvement cycle used in Six Sigma. Crucial for systematically improving processes and ensuring quality in digital product development.
The phenomenon where people have a reduced ability to recall the last items in a list when additional, unrelated information is added at the end. Crucial for designing information presentation to optimize memory retention.
The use of software to automate repetitive marketing tasks and workflows, improving efficiency and effectiveness. Essential for streamlining marketing processes and increasing productivity.
A technique for creating interactive web applications by exchanging data with the server in the background without reloading the entire page. Essential for enhancing user experience by making web applications more dynamic and responsive.
The Project Management Body of Knowledge (PMBOK) is a comprehensive set of guidelines, best practices, and standards for project management. Essential for ensuring consistency and excellence in managing projects across various industries.
A type of data visualization that uses dots to represent values for two different numeric variables, plotted along two axes. Essential for identifying relationships, patterns, and outliers in datasets used in digital product design and analysis.
A structured routine for continuous improvement based on a scientific approach to problem-solving and process optimization. Crucial for fostering a culture of continuous improvement and innovation within product design teams.
Minimum Viable Experience (MVE) is the simplest version of a product that delivers a complete and satisfying user experience while meeting core user needs. Essential for rapidly validating product concepts and user experience designs while ensuring that even early versions of a product provide value and a positive impression to users.
Call to Action (CTA) is a prompt that encourages users to take a specific action, such as signing up for a newsletter or making a purchase. Crucial for guiding user behavior and increasing engagement or conversions on digital platforms.
A cognitive bias where individuals favor others who are perceived to be similar to themselves, affecting judgments and decision-making. Crucial for understanding biases in team dynamics and decision-making processes among designers.
A productivity technique where individuals list their six most important tasks for the next day and tackle them in order of priority. Important for enhancing focus and productivity by prioritizing tasks effectively.
eXtreme Programming (XP) is an agile software development methodology focused on customer satisfaction and continuous improvement. It enhances software quality and responsiveness to changing requirements through frequent releases of functional software.
The fundamental guidelines and practices that underpin effective change management, ensuring successful implementation of changes. Important for providing a structured approach to change management initiatives.
A graphical representation of the distribution of numerical data, typically showing the frequency of data points in successive intervals. Important for analyzing and interpreting data distributions, aiding in decision-making and optimization in product design.
A cognitive bias where people prefer a greater variety of options when making simultaneous choices compared to sequential choices. Important for designers to consider user preferences for variety when designing choice architectures and product offerings.
A brand that is part of a larger brand family, often having its own distinct identity while being related to the parent brand. Important for diversifying a brand's market presence and reaching new customer segments.
A high-level description of a system's structure and interactions, focusing on its market-facing aspects rather than technical details. Useful for communicating the value and structure of a digital product to non-technical stakeholders and aligning with market needs.
Artificial Intelligence of Things (AIoT) is the integration of AI with the Internet of Things (IoT) to create smart systems that can learn and adapt. Crucial for developing advanced, intelligent products that offer enhanced user experiences and operational efficiencies.
A cognitive bias where individuals underestimate the time, costs, and risks of future actions while overestimating the benefits. Important for realistic project planning and setting achievable goals for designers.
A brief overview of the main points or sections of a document or web page. Crucial for helping users quickly understand the key takeaways and decide whether to read further.
The economic theory that suggests limited availability of a resource increases its value, influencing decision-making and behavior. Important for creating urgency and increasing perceived value in marketing.
Needs and expectations that are not explicitly stated by users but are inferred from their behavior and context. Crucial for identifying and addressing unarticulated user needs.
The phenomenon where individuals' expectations about a situation influence their actual experience of that situation. Useful for understanding the influence of expectations on outcomes.
A test proposed by Alan Turing to determine if a machine's behavior is indistinguishable from that of a human. Important for evaluating the intelligence of AI systems.
Model-View-Controller (MVC) is an architectural pattern that separates an application into three main logical components: the Model (data), the View (user interface), and the Controller (processes that handle input). Essential for creating modular, maintainable, and scalable software applications by promoting separation of concerns.
The process of distinguishing a product from its competitors through unique features, benefits, or branding to attract and retain customers. Crucial for creating a competitive advantage and capturing market share.
The psychological phenomenon where people prefer options that are not too extreme, but just right. Crucial for designing products and experiences that cater to the majority preference.
The ability to use learned knowledge and experience, often increasing with age and accumulated learning. Important for understanding how expertise and knowledge accumulation impact design and decision-making.
The phenomenon where people continue a failing course of action due to the amount of resources already invested. Important for recognizing and mitigating biased decision-making.
Explainable AI (XAI) are AI systems that provide clear and understandable explanations for their decisions and actions. This transparency is crucial for building trust and confidence in AI applications across various domains.
A cognitive bias where people give greater weight to outcomes that are certain compared to those that are merely probable. Important for designers to consider how users weigh certain outcomes more heavily in their decision-making.
A behavior in which an individual provides a benefit to another with the expectation that the favor will be returned in the future, fostering mutual cooperation and long-term relationships. Important for building trust, cooperation, and mutually beneficial relationships in various social and professional contexts.
A cognitive bias where people perceive past events as having been more predictable than they actually were. Important for understanding and mitigating biases in user feedback and decision-making.