Microcopy
Small bits of text in user interfaces, such as instructions, labels, and error messages, that help guide users through interactions. Essential for enhancing user experience and providing clear guidance.
Small bits of text in user interfaces, such as instructions, labels, and error messages, that help guide users through interactions. Essential for enhancing user experience and providing clear guidance.
A structured framework for product design that stands for Comprehend the situation, Identify the customer, Report customer needs, Cut through prioritization, List solutions, Evaluate trade-offs, and Summarize recommendations. Essential for guiding product managers through a comprehensive design process.
A behavior change method that encourages the adoption of small, easy-to-do habits that can lead to larger, sustainable behavior changes. Important for designing systems that support gradual and sustainable behavior change.
A brief description of how a product, service, or brand meets the needs of its target audience and stands out from competitors. Crucial for defining the unique value proposition and guiding marketing strategies for digital products.
The process of self-examination and adaptation in AI systems, where models evaluate and improve their own outputs or behaviors based on feedback. Crucial for enhancing the performance and reliability of AI-driven design solutions by fostering continuous learning and improvement.
A cognitive phenomenon where people are more likely to pursue goals or change behavior following a temporal landmark (e.g., new year, birthday). Useful for designing interventions and features that leverage these moments to encourage positive behavior.
A framework that explores the structure and function of stories and how they influence human cognition and behavior. Important for creating compelling and meaningful user experiences through storytelling.
The process of handling changes to software, hardware, or documentation in a systematic way. Critical for maintaining consistency and ensuring system integrity.
A professional responsible for the creation and development of products, ensuring they meet user needs and are visually appealing and functional. Important for translating user needs and business goals into tangible product solutions.
A design approach that predicts user needs and actions to deliver proactive and personalized experiences. Crucial for creating seamless and intuitive user experiences.
A visual representation of the stages a sales opportunity goes through, helping to track progress and forecast revenue. Important for managing sales processes and predicting future sales.
A focus on the results or benefits of a project rather than the activities or deliverables produced. Crucial for ensuring that efforts are aligned with achieving meaningful results.
Click-Through Rate (CTR) measures the percentage of users who click on a specific link out of the total users who view a page, email, or advertisement. This metric is important for assessing the effectiveness of digital marketing campaigns and user engagement.
A logical fallacy that occurs when one assumes that what is true for a part is also true for the whole. Important for avoiding incorrect assumptions in design and decision-making.
Interference in the communication process caused by ambiguity in the meaning of words and phrases, leading to misunderstandings. Crucial for designing clear communication channels and reducing misunderstandings in user interactions.
A creative problem-solving technique that uses metaphors to generate ideas and solutions. Crucial for stimulating creative thinking and generating innovative ideas.