Disruptive Innovation
Innovation that creates a new market and value network, eventually disrupting and displacing established market-leading products or services.
Innovation that creates a new market and value network, eventually disrupting and displacing established market-leading products or services.
The design of products, devices, services, or environments for people with disabilities or specific needs.
A phenomenon where people fail to recognize a repeated item in a visual sequence, impacting information processing and perception.
The concept that humans have a finite capacity for attention, influencing how they perceive and interact with information.
A reading pattern where users skip over certain sections of content, often due to a lack of perceived relevance.
An activity during a design audit where printed screens representing customer journeys are reviewed collaboratively with stakeholders to assess design quality and identify areas for improvement.
A theory in environmental psychology that suggests people prefer environments where they can see (prospect) without being seen (refuge).
A phenomenon where users consciously or subconsciously ignore banner-like information or advertisements on websites.
A cognitive bias where people tend to remember the first and last items in a series better than those in the middle, impacting recall and memory.