Narratology
The study of narrative and narrative structure and the ways that these affect our perception.
1149 topics found for
“continuous monitoring”
WCAG
Web Content Accessibility Guidelines (WCAG) are a set of guidelines developed by WAI to make web content more accessible.
ATL
Above the Line (ATL) refers to marketing activities carried out at a macro level to reach a large audience through mass media such as TV, radio, and print ads.
Breakpoint
A specific viewport dimension at which a website's layout adjusts to provide an optimal viewing experience across different screen sizes.
Mapping
The process of creating visual representations of data or information to enhance understanding and decision-making.
Trigger
A prompt or cue that initiates a behavior or response, often used in behavior design to encourage specific actions.
RFM
Recency, Frequency, Monetary (RFM) analysis is a marketing technique used to evaluate and segment customers based on their purchasing behavior.
Objection Handling
The process of addressing and overcoming objections or concerns raised by prospects during the sales process.
Sneak Peek
A dark pattern where users are shown a preview of content that is then gated behind a paywall or sign-up.