Barriers to Entry
Obstacles that make it difficult for new competitors to enter an industry, such as high capital requirements, strong brand loyalty, or regulatory hurdles.
Obstacles that make it difficult for new competitors to enter an industry, such as high capital requirements, strong brand loyalty, or regulatory hurdles.
The Principle of Choices is an information architecture guideline that emphasizes providing users with meaningful options to navigate and interact with a system.
A strategy where less immediate or tangible rewards are substituted with more immediate or tangible ones to encourage desired behaviors.
The principle that elements in a digital interface maintain consistent appearance, position, and behavior across different pages and states to help users maintain orientation and familiarity.
The practice of linking one page of a website to another page on the same website, improving navigation, user experience, and SEO.
A dark pattern where users are shown a preview of content that is then gated behind a paywall or sign-up.
A dark pattern where questions are worded in a way that tricks the user into giving an answer they didn't intend.
A usability evaluation method where evaluators walk through tasks to identify potential user difficulties.
The process of creating awareness and demand for a product or service through marketing activities.