User Research
The process of understanding user behaviors, needs, and motivations through various qualitative and quantitative methods.
The process of understanding user behaviors, needs, and motivations through various qualitative and quantitative methods.
Obstacles that make it difficult for new competitors to enter an industry, such as high capital requirements, strong brand loyalty, or regulatory hurdles.
The practice of protecting systems, networks, and programs from digital attacks, unauthorized access, and data breaches.
A dark pattern where the design focuses the user's attention on one thing to distract them from another.
Easy, Attractive, Social, and Timely (EAST) is a behavioral insights framework used to influence behavior.
A cognitive phenomenon where people are more likely to pursue goals or change behavior following a temporal landmark (e.g., new year, birthday).
A cognitive bias where people disproportionately prefer smaller, immediate rewards over larger, later rewards.
A usability evaluation method where evaluators walk through tasks to identify potential user difficulties.
The Principle of Choices is an information architecture guideline that emphasizes providing users with meaningful options to navigate and interact with a system.