Constancy
The perception of objects as unchanging despite changes in sensory input, such as changes in lighting, distance, or angle.
The perception of objects as unchanging despite changes in sensory input, such as changes in lighting, distance, or angle.
Attention, Interest, Desire, Action (AIDA) is a marketing model that outlines the stages a consumer goes through from awareness to decision.
The orchestration and optimization of design operations to improve efficiency, quality, and impact of the design function within an organization.
A cognitive bias that leads individuals to prefer things to remain the same rather than change, often resisting new options or changes.
Product Advisory Council (PAC) is a group of customers, industry experts, and stakeholders who provide feedback and guidance on a company's product strategy and development.
A qualitative research method involving direct conversations with users to gather insights into their needs, behaviors, and experiences.
A logical fallacy in which it is assumed that qualities of one thing are inherently qualities of another, due to an irrelevant association.
The way information is presented to users, which can significantly influence their decisions and perceptions.
Also known as "Maslow's Hammer," a cognitive bias where people rely too heavily on a familiar tool or method, often summarized as "if all you have is a hammer, everything looks like a nail.".