System Two
A mode of thinking, derived from Dual Process Theory, that is slow, deliberate, and analytical, requiring more cognitive effort and conscious reasoning.
A mode of thinking, derived from Dual Process Theory, that is slow, deliberate, and analytical, requiring more cognitive effort and conscious reasoning.
A comprehensive view of a customer that includes data from all interactions and touchpoints across the customer journey.
The style and attitude of the communication in a product, reflecting the brand's personality and affecting how messages are perceived by users.
Business-to-Consumer (B2C), a business model where products or services are sold directly to individual consumers.
A reusable solution to common design problems that provides a standard way of addressing recurring issues in design.
Representativeness is a heuristic in decision-making where individuals judge the probability of an event based on how much it resembles a typical case.
The visible elements of a brand, such as color, design, and logo, that identify and distinguish the brand in consumers' minds.
Knowledge Organization System (KOS) refers to a structured framework for organizing, managing, and retrieving information within a specific domain or across multiple domains.
The ability of a UI component to adjust its appearance and behavior based on different contexts or devices.